![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/3cfc43a5-19fe-4bd6-babc-bdb1499fbf31_rw_1920.png?h=3baef80747310183254adbd903d2b663)
Cultivating Prague
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/63e390d2-a256-4e6f-ae87-9320c6f915e4_rw_600.png?h=1d80c48496f06f716abba4ae090b60e0)
In recent years, Prague has been plagued by visual smog: flashy advertising, which is particularly ubiquitous in the city centre. And yet advertising does not have to be annoying and tasteless — a beautiful shop window or a company sign may increase the value of a location. The manual Cultivating Prague (“Manual pro kultivovanou Prahu") explains the rules for sophisticated advertising and shows examples of good practice.
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/2a96d3d6-5fb1-49ab-9184-fd507c669056_rw_600.png?h=9ee1d50b9ba49bc1108c1e61843f758c)
2020
Client: Prague City Hall
Type of work: brochure, landing page, Designblok 2020 exterior installation
Illustrations: Anastasia Vrublevska
Design: Anastasia Vrublevska, Milos Homola
Web development: Jakub Homola
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/b4e8aaae-a5b9-411d-966c-59df8435d570_rw_600.png?h=ef4d355b8b8f5757271a57b9c26fa4d8)
01. The Brochure
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/6c49240a-b303-4117-ad17-25f14fc4fa53_rw_600.png?h=e2d167adbc8ed39517227703e9b648ff)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/66ecb679-f351-434a-bf9f-003b28ed18f1_rw_1920.jpg?h=eed88bcc69c2c7d042b1cb6c4402305d)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/b73868db-bfa2-4577-871f-ebe01f4979db_rw_1920.jpg?h=3ab107ec25bdfd67ee9c80aae47290ce)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/b6262373-a468-4c3e-af7a-8b24036f65be_rw_1920.jpg?h=95d299d00ccdf76c87649635402a3172)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/9085da05-11c8-48a3-a30e-7f27ffcd456f_rw_600.png?h=886c46c8599a0d236c8598254de9cc4a)
• More than 40 original isometric vector illustrations
• Over 80 photographs on 82 pages
• Czech, English, Russian and Vietnamese language versions
• Colours and typography (Myriad Pro) based on the visual identity of the City Of Prague
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/31ce83d4-da4b-461d-9190-10cceef23364_rw_600.png?h=2ea26534f045ade9ce0ed7740754397c)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/ada4c3cf-28fd-4b8d-879b-5c24dc423f19_rw_1920.jpg?h=a11088291a758a7f9620de6c844242f6)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/d1bb0e3d-e521-4b6b-b015-43f4bb6b125b_rw_1920.jpg?h=51f4ca8471a6723aabbe6589d5f4f53d)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/5f34c343-2845-4e9d-b667-143ff43a8262_rw_1920.jpg?h=e3a88cf9aa1bbd4cf52b3f9bafa5663c)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/4a81d50e-78c0-4b08-b4d5-5c308b779ae5_rw_600.png?h=7eeb157c6c2cd1a78063b29644f4233e)
02. The Landing Page
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/10bd1973-82ea-450e-8bd8-df28005538bc_rw_600.png?h=fe3c162075c532964c5e8b5a8efb9107)
The responsive landing page provides all the necessary information about the manual. It also contains some additional and inspirational information about good and bad practices in Prague’s public space, plus a vision for a better future. Of course, the webpage includes a digital version of the manual available for download.
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/fe2b18c3-ec1f-455c-afd7-e88867ad8b6a_rw_600.png?h=daa252d63c5f9e4a425a7b0a1660f6c2)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/980aab51-69a3-4acb-8b65-dcf97eea9aef_rw_1920.png?h=9fea0af1376cd61d4553015a5841a563)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/d711ca67-6b76-45e0-95c7-6dc56eff9864_rw_600.png?h=709b43930cf31efbde25c08599b2b90f)
03. Designblok 2020
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/37f6d4f0-0c9c-42c3-94dd-538351dce36d_rw_600.png?h=78f8fcb15382f489fb08d3b8e7d7756d)
We designed the promotional exterior installation as an interactive playground. Visitors were able to project their shops and services with prearranged elements or draw their business on a blackboard. We also designed several 3D elements used on the panel which presented examples of good and bad practices: a menu box, a bistro sign, or a flashing “open” sign.
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/79ace915-f418-48c5-af85-53da1fcdce93_rw_600.png?h=f1e361b6cb7a77fdeda07061ffba291a)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/3b8a7f8d-a95e-439b-b18c-319f6634a3e3_rw_1920.jpg?h=c384d352608e4609a793577959befaf6)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/fbf9ad49-30b1-46d0-ac7b-eabf0d193e9f_rw_600.gif?h=5cc9113d5ac79d22d37b7c3db5e06686)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/85850935-21ad-404f-bc5f-4db0753fe0e4_rw_1200.jpg?h=8c0cd36df73bcf7ad49749c59a899e2f)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/43c8e182-db2b-440d-8d67-a6d21049caad_rw_1200.jpg?h=bb5939be5a883019fe0f682c3e87d24c)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/7d5302c4-0b4b-45ec-8230-a01d684463bf_rw_1200.jpg?h=70f1230e9aa4d9f9739b2507b3b652eb)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/d1fb3c5b-7c3d-4e98-90b3-3f07871d76b8_rw_1200.jpg?h=73e350135abe0ee9578d3478175d66fe)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/9ba4944a-0bfa-4003-9972-38b9c49000dd_rw_1200.jpg?h=246d1ead0d4557447d485febbfc9ba14)
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/ed1e922b-ccf8-4a8c-86c4-5b318ce50dcc_rw_600.png?h=b6040945743e5e5f110e46abb190206b)
Thank you
for your attention!
![](https://cdn.myportfolio.com/c18dd7770f8dac5757dddd0eb9ad69ec/11e88e18-9c1f-4476-ac91-de6260b74c94_rw_600.png?h=8e35d411a9d32a0a5fc5b121af082b65)